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"Rosemary was able to take on our project with very little direction, developed a vision for it and had a draft for us to review very quickly. She expedited the final editing and layout and the finished brochure exceeded our expectations. I appreciate her expertise, enthusiasm and professionalism."

—  Karla Webb, Director
Public Relations & Marketing
St. Elizabeth Medical Center

Case Study:

Publications/Brochures

The situation
St. Elizabeth Medical Center needed a brochure (plus a newspaper ad, invitation and other collateral) to launch the opening of its new Fischer Homes Breast Center.

The strategy
Convey the center’s comprehensive services and its cutting-edge technology while showcasing its soft side — its spa-like ambience and the caring nature of the staff.

The execution 

• Rose toured facilities and met with stakeholders.
• Rose directed photography, brochure design and art direction.
• We created a totally new look, while still reflecting the design and feel of other publications distributed by the medical center.
• Rose wrote all copy for the brochure and oversaw the process to successful completion.  

The results
A beautiful 4-color brochure, 12 pages with photographs, delivered promptly, which captures the nature of the new Breast Center and received compliments from all stakeholders.